Inbound Reporting Template  For Tech Marketers


4 Trends In Paid Strategy For B2B Marketers

Easily Track KPIs to Hit Pipeline Goals

As a growth marketer, it is important to track the right Key Performance Indicators (KPIs) to get an accurate picture of the health of your marketing pipeline. Consistent monitoring of inbound leads is the best way for marketers to make sure they are on track to meet quarterly and annual goals, and set realistic future goals.

This template provides you with a simple way to monitor your most significant KPIs. Use it to calculate:

  • Weekly and monthly lead gen by source
  • Cost-per-lead on a monthly basis
  • Forecast adjustments
  • Comparison of actual performance against target goals

Use this template on a regular basis to track campaign and pipeline performance to set yourself up for success!